Category: Agentic AI
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The Jennifer Aniston Neuron Test for AI Agents
In 2005, scientists found a neuron in a patient’s brain that fired only for Jennifer Aniston. It recognised her across any appearance, formed new associations, evolved with every experience. Every person you trust has a concept cell like this in the brain of everyone who trusts them. The question for AI agents: can a customer’s…
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Why Memory Is Not Identity
“Memory has been solved. What more do you need?” Memory is a retrieval system. Identity is narrative continuity — a persistent world model that makes the agent the same evolving entity across time. They’re different architectural primitives. Here’s the engineering test that distinguishes them …
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The High Cost of Conversation
Why Building and Deploying AI Agents is a Major Investment Conversational AI agents are rapidly becoming a cornerstone of modern business, promising to revolutionize customer service, streamline operations, and unlock new revenue streams. The allure of intelligent, autonomous assistants that can interact with customers, answer questions, and even perform complex tasks is undeniable. However, behind…
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